I have been eyeing this fresh brand Indikidual for some time now, recently got to try it out through AlexandAlexa’s Be Our Buyer shopping event and all I can say is wow! I love the comfortable designs, the incredibly fun prints and my kind of fabrics – organic of course!
Their aim is to design comfy and practical range of clothes for children between 3 months to 7 years that allow layering, mixing and matching without sacrificing fashionable and expressive looks.
In children’s clothing market there’s a bit of a gap in unisex, comfy but fun clothing that kids can easily wear on the playground and look adorable while having fun but brands like Indikidual are definitely filling it nicely.
You can find your nearest of most favourite retailers here but I just noticed one of our favourite ones My Little Square got their first pieces for the upcoming season